SITUATION: Company F is one of the largest franchisors in the world. Its overseas expansion is haphazard and opportunistic (based on incoming inquiries and not proactive), resulting in expansion that is spread out and not maximizing the company’s use of resources.

SOLUTION: Overseas markets are rated by region and then country on several criteria (i.e. presence of Western brands, per capita income, proximity to other high potential markets, projected growth), to set up a plan for efficient growth, and enabling the company to utilize its resources in an effective manner.