SITUATION: Well established restaurant with stable revenue seemed to have hit a ceiling with regards to profitability.

SOLUTION: A menu analysis was performed, and menu items categorized as Stars/Puzzles/Plough Horses/Dogs.
Then prices were adjusted (either increased or decreased) on menu items and placement on the menu was changed if necessary (or certain items were removed entirely from the menu).
The ensuing year was the most profitable in the restaurant’s history.