SITUATION: Company B was expanding into the U.S. market with a high volume, fine dining concept. Revenues were expected to increase rapidly with each new location, and reach over $100 million by the end of year 2 upon the opening of all locations slated for the U.S. market. But there was lacking the financial infrastructure to ensure that the growth would be disciplined and well managed.
SOLUTION: The following steps were implemented to help set up a functioning financial infrastructure. Creation of financial policies and procedures suitable for the U.S. market. Creation of financial reporting to enable active management of operations across the U.S. Hiring and training of finance personnel across the U.S. to implement financial controls and policies The result was a structured expansion of the concept, enabling the company to reach $150 million in revenues within two years.